Welke vormen van allianties worden onderscheiden?
We onderscheiden:
Doz, Y., & Hamel, G. (1998). Alliance Advantage: The Art of Creating Value through Partnering. Boston, Mass.: Harvard Business School Press.
Gomes-Casseres, B. (1996). The Alliance Revolution: The New Shape of Business Rivalry. Cambridge, Mass.: Harvard University Press.
Oded Shenkar, Jeffrey J. Reuer, Handbook of Strategic Alliances, (2005), Sage Publications Inc.
- Joint ventures
- Consortia
- Joint R&D programs
- Licensing agreements
- Cross sourcing
- Distribution, marketing or OEM arrangements
- Tied spin-off
- Strategic venture
- Co-maker
- Co-developer
- Main supplier
Doz, Y., & Hamel, G. (1998). Alliance Advantage: The Art of Creating Value through Partnering. Boston, Mass.: Harvard Business School Press.
Gomes-Casseres, B. (1996). The Alliance Revolution: The New Shape of Business Rivalry. Cambridge, Mass.: Harvard University Press.
Oded Shenkar, Jeffrey J. Reuer, Handbook of Strategic Alliances, (2005), Sage Publications Inc.
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