Top Ten E-Business Trends for 2005

eMarketer's analysts and researchers give their predictions of what to look out for in 2005 in the Internet, e-business and emerging tech arena.

1. Alternative Advertising:
While paid search will continue to dominate online advertising in 2005, the growing fear of digital video recorders (DVRs) stealing eyeballs from TV commercials will increasingly impel brand marketers to devote more of their budgets to "alternative" vehicles. Senior Analyst David Hallerman explains that for some of these traditional companies, that alternative will simply mean more online advertising — eMarketer expects over 27% spending growth for rich media advertising and 21% for overall online ad spending in 2005. In addition, marketers will increasingly incorporate the Internet into word-of-mouth campaigns, making ...