Without partnering strategy no effective web strategy

Cover stories

e-commerce presence

Many companies, including global players, are proud of their webpresence. It is not uncommon that impressive amounts of money areinvested for top design and smashing dashboard presentations on theweb. But, presenting only a digital brochure results in limitedadded value; it creates only insubstantial traffic and therefore noreal business. Vertical portals, on the other hand, are in theprocess of mastering unique partnership strategies that are leadingtowards a "one-stop" customer experience. New commerce...

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