English version: The virtual dimension of corporate culture

    As we approach the dawn of the 21st century, the corporate culture of many companies is increasingly being influenced by the Internet. It almost seems as if companies are at drift because of the Internet:

    • World-wide, a new communication language, the so-called screen language, is being used for, among other things, camcorders, CD-ROMs, computer programmes, and teleconferences.
    • Managers meet to discuss such issues as web-sites, search engines, and internet recruitment
    • New jobs have been created: webmaster, content engineer, and e-lancer (instead of free-lancer). Often, the tasks are not well defined. One needs creativity and a strategic sense for e-commerce
    • Office meetings take place through the computer network. The mobile office is becoming the common standard. Colleagues are call...